Brand Reinforcement with Video
Brand Name Support with OnlineVideo
The basic nature of OnlineVideo makes it a perfect selling tool. You have a group of individuals, stuck in a room, listening to a speaker for a prolonged amount of time-- anywhere from fifteen minutes to an hour or more. This enclosed environment exists only for the presenters to offer something, whether it is an item, a service, or a concept.
Numerous speakers, specifically those with a business interest in mind, fail to capitalize on that environment. Make the best of their fixed attention by developing brand name reinforcement in every scene.
Using Your Brand
It includes and summarizes whatever about a business that makes them special, better and remarkable. A company's visual identity includes things such as their logo, letterhead, tradeshow booth, pamphlets, site and yes, WebVideo.
Logo and Slogan
Each scene should include the business logo design, at a minimum. The logo design must be unblocked at all times, and must be large enough to read easily-- never presume everybody in the audience has actually become aware of you or comprehends your brand. If the company has a motto, think about constructing it into the style. This doesn't have to be blatant, however in some cases a repeated phrase, no matter how small or subtle, can have enormous result.
If possible, the scenes should regularly use the business's corporate colors. If you're McDonald's, use red and yellow; if you're BP, use green. The colors can be part of header and footer graphics, titles or perhaps arrows and bullets. The result can be subtle, but it makes for a more constant and professional-looking piece; frequently, it's small decorations and focus on details that build brand awareness.
Along those very same lines, consider font use. If you're not dispersing your Video presentation, you have tremendous flexibility of choice in type given that you can utilize any font style stored on your regional device. In this case, just contact your graphic designer to get your corporate fonts. These might extremely well be esoteric typefaces bought from Adobe or another foundry, so be sure that you have a correct license to utilize them. (Most fonts include a license for five users.).
If the file is going to be openly dispersed, you are restricted to typefaces that come with Microsoft's default setup. Study your business's collateral and aim to match the face as closely as possible. Ask the business's graphic designer for a suggested font.
Images and Graphics
Frequently, a business settles into a particular style with their photography and illustration. While it would be near difficult to perfectly mimic a business's whole art direction, it is best to match the recognized style as much as possible. Under no situations need to you use the cringingly bad clip art included with Microsoft's Office suite; at finest the things is tacky, at worst it undervalues your scene program and business brand name.
For sales-heavy discussions, an e-mail address for the presenter is frequently a great addition, or the business's toll-free buying line if you want to be more brazen. Including everything is not essential-- it's simply as important to keep the scene design uncluttered.
Benefits of WebVideo
If done properly, a OnlineVideo presentation can be a whole branding experience. Without ever directly discussing your logo or font style options, you have actually effectively informed the entire audience about your visual identity, and that positive reinforcement types market awareness.
On a more tangible note, an audience member will identify the corporate branding of your tradeshow booth when they walk by; they will recognize your corporate colors, logo and typography. Maybe they don't remember why it looks familiar, but it hardly matters when they stop to talk to a company representative.
A company's visual identity includes things such as their logo design, letterhead, tradeshow cubicle, pamphlets, site and yes, WebVideo.
Every single scene must consist of the business logo design, at a minimum. If possible, the scenes need to regularly use the business's business colors. Ask the business's graphic designer for a suggested typeface.
For sales-heavy discussions, an e-mail address for the speaker is typically an excellent addition, or the business's toll-free buying line if you desire to be more brazen.